Stada Pharmaceutical approached Amplify Marketing to develop a 360-degree strategy to launch their German sunscreen brand, Ladival, into the UAE market
Amplify conducted the 5D Methodology to identify the brands’ strengths, weaknesses, opportunities and threats. We developed a 360-degree marketing strategy to increase awareness, engagement, education and drive sales.
Amplify created a localised UAE website to A/B test to the markets different audiences. To capture users information and generate sales, Amplify has put a discount voucher on the website in exchange for customers retargeting information.
Amplify create content, manage and publish Ladival social media content across the UAE. On Instagram, Amplify identified the ‘beauty conscious’ as an audience who would respond extremely well to the anti-ageing and triple protection products. The content strategy utilizes the Instagram grid to tell a greater brand story. On Facebook, Amplify look at targeting different content to engage with families, who are looking for sun protection that helps keep their children safe in the sun. We create unique and original content that appeals and resonates with the audiences.
Amplify have developed and managed monthly and biweekly social media competitions to further boost brand awareness and engagement.
Amplify have created 3D models of the Ladival products, as well as in-store merchandising POS.
Amplify organised, managed and hosted beach activation events in Dubai at high footfall areas such as Kite Beach and Jumeirah Beach Residence. We designed a custom wrap for a Volkswagen camper van, which hosted a live DJ set to generate a buzz at the event.
Ladival educated Dubai residents and tourists on the dangers of UV rays via UV cameras that can detect existing sun damage and areas sunscreen may have been missed. User-generated content helped to increase awareness and build brand ambassadors from the event, the content was aggregated via TINT UP and displayed at the event and on the website. An interactive ‘Spin the Wheel’ game was used to encourage beachgoers to engage with the activation and reward them for doing so.
With a limited budget and in just 2 months of launch, Amplify generated over 1,350,000 impressions on the Google Display Network, leading to 5,590 website clicks.
In the first 2 months, the Ladival Arabia Facebook page has received 940-page likes, reached 486,804 people and received 11,510 post engagements. The Instagram page has achieved over 565 followers in just 2 months.
Amplify’s media buying saw Ladival’s magazine advertising and product samples in 100,000 copies of Time Out Escapes distributed in Dubai.
Events and Activation
“The Ladival brand is performing really well in terms of brand awareness and engagement on social media channels! We love working with Amplify, who consistently think outside of the box and help us differentiate the brand from its competitors!”
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