This technology allows you to bridge the offline and traditional world with the world of virtual reality. This technology essentially superimposes a computer-generated image on a user’s view of the real world. It allows the consumer to interact with the with the virtual world the window can be anything from a smart device like an iPhone, iPad to an Oculus rift.
The technology has exploded onto the scene of Marketing, Advertising and Gaming with the advent of smart mobile devices with integrated cameras and the new Google and Microsoft Glasses.
So what can we do with AR? Imagine holding your phone over the sports page of the daily newspaper and seeing the goals from the football match, or looking down the street with Google glasses on and seeing which houses are available for rent or purchase. The opportunities are limitless. Other opportunities include gamification where you can hold a smart device over a logo/brand or business card and trigger a game or a video animation.
Amplify have created our business cards to demonstrate our Augmented Reality services, make sure to ask one of our staff to demonstrate the technology!
For over a decade we have worked with many global and local FMCG brands in the Middle East, here’s some of our work.